What’s happening to PageDo?

by Matthew Ogston on July 4, 2011

Apologies for it being such a long time since our last post. We’ve been busy working round the clock on a shiny new product from the PageDo team…introducing JobPage.com – the hassle free way to find and recruit the best talent.

JobPage is currently in private beta. But if you would like to get early access, the first 100 people to sign up will receive 3 months free access.
Sign up here


A new future – an important announcement about PageDo

by Matthew Ogston on December 8, 2010

Further to the email sent to all registered users on October 17th, all existing landing pages will stop working as of Friday 17th December 2010. You will still be able to login to PageDo using your existing username and password, but all of your pages will be de-activated. After this date you will no longer be able to accept any new leads on your landing pages.

This has been a hard decision, but after a lot of debate internally we felt this step was absolutely necessary to make the transition to PageDo v2.0 as smooth as possible.

Please ensure that you have reviewed any marketing campaigns and updated them accordingly before Friday 17th December 2010.

Soon after this date we will start migrating existing user accounts across to the new PageDo. A small number of you will be invited to enrol into our partner program where you will get first access to some of the powerful new functionality available in PageDo. We will then activate all existing accounts and re-open for general public registration.

Please drop the team an email (support@pagedo.com) if you have any questions or concerns. I will answer each one personally.

Thank you for your continued support, and I look forward to sharing more information about our exciting new direction over the coming weeks.


When will my landing page stop working?
Friday 17th December.

Can I export my data out of PageDo?
Yes. You can do this by viewing your leads for each landing page in your control panel, and then copying and pasting the data into a new document on your computer.

What will happen to my existing landing page URLs?
All existing landing pages will be de-activated and so the URLs pointing to them will stop working also. Please contact support if you would redirects put into place.

Will I still be able to login to PageDo after the change?
Yes. Your existing username and password will continue to work and you will be registered automatically into one of our new monthly plans.

I’m currently on a paid plan, can I get a refund?
Yes, please contact support@pagedo.com if you would like to request this.


5 top tips for finding your best job candidates [summary]

by Matthew Ogston on November 25, 2010

You will find that many people believe that recruiting the right candidate is a costly affair. JobPage (our sister product) has produced some top tips for locating the best candidates without the need of spending a small fortune.

Continue reading “5 Top tips for finding your best candidates” >>

How to write effective job descriptions [summary]

by Matthew Ogston on November 22, 2010

Job descriptions are the one of most important tasks a recruiting manager can undertake. Whether you use recruitment software or rely on good old fashioned pen and paper, without accurate and yet enticing job descriptions you will not attract the right calibre, qualified or capable people you are looking for.

Continue reading “How to write effective job descriptions” >>


Recruiting staff by email is a waste of time [summary]

by Matthew Ogston on October 29, 2010

You’ve written a well-worded job advert, posted it on a number of online recruitment websites and over the weekend you receive a healthy response. Now you have the painful task of sifting and sorting the noise to find the best candidates. This is where all HR staff, recruitment consultants and hiring managers can use a helping hand. JobPage (our sister product) has produced a great article on why recruiting staff by email is not as easy or as efficient as you think.

Continue reading “Recruiting staff by email is a waste of time” >>


PageDo nominated for prestigious TechCrunch award

by Matthew Ogston on October 24, 2010

techcrunch logo We’ve just found out that we have been nominated for a prestigious TechCrunch Europas award! The Europa’s are all about celebrating the most compelling European technology startups, Internet and mobile innovations of the past year, with the tech community voting for their favourites.

It’s been a great 2010 for PageDo, so it’s especially nice to have been put forward for the awards in the ‘Best New Startup in 2010‘ category.

If you love PageDo, please vote for us here

[Update: PageDo received enough votes to make it to the final awards shortlist! A big thank you to everyone that voted to get us that far. We didn't win, but we're incredibly happy to be directly competing against great companies such as ZenDesk and Codility]


PageDo is a winner at mini Seedcamp London

by Matthew Ogston on August 3, 2010

Seedcamp logoPageDo has just come out of the other end of mini Seedcamp London as one of the 5 winning startups (as voted for the by mentors and entrepreneurs attending), and boy what an amazing experience that was!

In total, over 200 startups from across Europe applied to take part in this year’s mini Seedcamp event on London. Only 21 companies were chosen to participate, so competition was very tough. We couldn’t quite believe it when we found out we had been accepted for this year’s event.

For those of you not too familiar with Seedcamp, here’s how the Seedcamp team explain the concept:

“Mini Seedcamp London is a one day event aiming to connect the 20 21 best web-tech, mobile and software talent with some of the leading entrepreneurs, developers, and experts from the European tech ecosystem.”

Seedcamp started off with a short breakfast networking session in the morning, followed by a short introductory talk by Reshma Sohoni (Seedcamp CEO) who gave an enthusiastic run down of what to expect from the day. Then over the next 2 hours, each of the 21 startups were invited onto the stage to present their company, business model and vision – in under 5 minutes. No questions were allowed – not even from Mike Butcher (Techcrunch Europe) – until the end. PageDo (remember – the simplest way to build effective landing pages!) pitched about 90 minutes in, and we were pleased with the audience response and reaction to various slides.

The presentations followed with about six 30-minute mentoring sessions with each startup. These worked on a rotational basis – each company was given a fixed position in the building to set up camp, then groups of between four and eight mentors each moved from one startup to another at prescribed times. Each mentoring session consisted of the startup giving a quick recap of their product and strategy, before the mentors getting their hands dirty and challenging and questioning every aspect of the business model, custom acquisition model, growth strategy, traction, vision and commitment to the long term success. It was very hard to be on the receiving end of so many intense, challenging questions, but definitely a very worthwhile and productive exercise.

Seedcamp was an incredible experience and i’d challenge any startup who said that they came out the other end worse off. Sure, the mentoring sessions were tough. Sure, our business model was stretched and pulled apart, and our product poked around and beaten. But boy was it helpful! Where else can you get so much honest advice and intense constructive criticism from over 80 world-class mentors, successful entrepreneurs, angels, super angels, and VCs in just one day? That experience can’t be bought, and i’m not sure any of the US seed incubators could compete on what Seedcamp managed to achieve in just a single day.

I whole heartedly recommend that any entrepreneur with a strong desire to succeed and accelerate product/market development should apply to their local mini Seedcamp event.

Big thanks to Reshma, Saul and Philip for their inspiration, and perspiration that made the day unrepeatable. And a very big thank you to all of the mentors that took time out of their busy schedules to mentor PageDo.

Fred Wilson and Adam Paulislick have already published their thoughts on the day.

Congratulations to the other 4 winning startups of mini Seedcamp London:


I’m pleased to announce that we’ve just released our latest version of PageDo. Thank you for all of your feedback and bug reports that you have been sending us over the last few weeks. They’ve been instrumental in making sure that our efforts are moving in the right direction.

Here are some of the highlights and new functionality found in this release of PageDo:

  • Conversion Dashboard
    Get a visual 30 day high level snapshot of conversions and traffic to your landing pages
  • Custom Domains
    You can now use your own domain on your landing pages (e.g. http://pages.yourdomain.com), either at a page level, or globally across all pages in your account.
  • Custom thank you pages
    Customise the message that users will see once they’ve submitted a form on your landing page.
  • Custom autoresponders
    Customise the copy used in the email that users received once they’ve successfully completed a form.
  • Integration with KISSmetrics and Google Analytics
    Just add your KISSmetrics API key, or Google Analytics Account ID and you’ll see all the traffic stats from your pages in PageDo within these two platforms.
  • Email alerts
    You will now receive email alerts every time someone fills in a form on one of your landing pages.
  • Improved performance
    The whole system now loads a lot faster and is more responsive
  • Mandatory form fields
    You can now set form fields that are mandatory and must be filled in by the user before submitting the form.
For the time being, all of the above features are available on all types of PageDo account free of charge.
If you have questions, please do get in touch, we would love to hear from you.


PageDo featured on TechFluff.tv

by Matthew Ogston on March 21, 2010

In January we announced that PageDo had been hand-picked as one of the UK’s most-promising new digital startups by the UKTI. As a result we were selected to attend the 2010 Digital Mission to South by South West interactive (SXSWi),

Well we made it there and back in one piece, and for the PageDo team the SXSW conference was an excellent opportunity to showcase our powerful new landing page platform.

As well as attending a large number of interactive sessions, meetups, lectures, networking events we had set ourselves the ambitious target of launching our first release of PageDo in time of the start of the conference. PageDo (alpha release) launched at SXSW on March 15th, 4.30am and created a fair bit of buzz at the conference. We received some very positive feedback and are now working some of your suggestions into the product.

We were also very happy to be interviewed by the lovely Hermione Way way from TechFluff.tv, who was covering the Digital Mission and showcasing some of the great companies coming out of the UK.


(Press Release) PageDo have launched the beta of their exciting new landing page publishing platform at South by Southwest (SXSW), one of the world’s largest emerging technology events. PageDo is part of this year’s Digital Mission – the UK department for Trade and Industry (UKTi) showcase of innovative and emerging UK-based technology companies.

PageDo is a powerful new online service enabling businesses to launch highly optimized landing pages without any technical knowledge. PageDo is aimed at business owners, marketers and agencies to help them achieve higher returns on their existing marketing budget using post-click marketing techniques.  By focusing on the post click marketing space the product aims to improve conversions for businesses after a potential customer has clicked on a PPC ad (e.g. Google Adwords), banner ad, a link in a ‘tweet’ or email campaign.  PageDo aims to help businesses capture the vast majority of customers who click but do not convert into leads.

Founder Matthew Ogston explains “There are many reasons why customers click but don’t convert, most people link their ad campaigns directly to their existing website, but customers are often faced with many distractions on a page with not enough focus on the call to action.  The copy may not match the ad and may not be geared towards encouraging the potential customer complete the form or sign up to an offer”.

PageDo’s mantra is keep it simple.  “Why make something complex, when you can achieve more by keeping things simple, functional and easy to use” explains founder Matthew Ogston. This ethos runs through the backbone of everything that PageDo does. Anyone with little or no technical knowledge can set up a landing page within minutes and leverage the value found in post click marketing.  Larger companies can bypass their sluggish IT departments and launch pages to improve their conversion rates and get a better return on their investments.

The product also enables companies to launch multiple pages for the same or different campaigns to find out which converts the best.  Landing pages built using PageDo can be used for almost any marketing campaign such as generating leads, collecting expressions of interest, or creating a buzz around an event.

PageDo are actively looking for marketers and business partners to help develop the product further.  PageDo are also seeking technology and investment partners to rapidly expand the product. If you would like to have a chat about their future strategy or to arrange a demo, please get in touch with Matthew Ogston (press@pagedo.com), or visit the PageDo team at the Digital Mission Stand at South by Southwest 2010.

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