Press Release: PageDo (http://www.pagedo.com), the powerful new landing page publishing platform, is to launch at SXSW 2010 and hopes to force a major shift in the way businesses and marketers harness the power of post-click marketing to achieve higher returns on their existing marketing budget.

Many online marketers have been guilty of focusing too heavily on clicks, enthusiastically spending their budgets on email, banner, PPC or social media campaigns without enough thought put into what happens once a user has clicked-through.

Realizing that only a small number of these expensive clicks actually convert to real leads or sales, the industry average being about 2-3%, successful marketers are now shifting their focus to what happens after respondents have clicked – and what can be done to help them convert into sales or leads.

A key dimension of post-click marketing is the use of effective landing pages.  Landing Pages, in their simplest form, are highly targeted lead capture pages that appear after a potential client has clicked on a banner, PPC ad, email link or tweet. Effective landing pages are designed in such a way that they encourage respondents to complete a specific action – normally called a ‘conversion’ – which can turn clicks into actual sales.

PageDo’s exciting new landing page service will create a buzz when it launches at this year’s South by South West (SXSW) in Austin, Texas, as it provides the necessary tools for marketers and agencies to build effective landing pages in just a few minutes.

“Post-click marketing with effective landing pages is the key to successful, measurable, online marketing, and, done correctly can provide a dramatic increase in the number of conversion achieved using existing marketing budgets” Matt Ogston, Founder of PageDO, explains “There is a lot of science, theory and best practice that goes into a successful, high performing, landing page. Built correctly, using a tool such as PageDo, can prove far more effective than building the page yourself. Our clients have received higher conversion rates and better quality leads as a result of using PageDo”

Pages build using PageDo can be used for almost any marketing campaign. Common examples include increasing sales, generating leads, collecting expressions of interest, or creating a buzz around an event.

For more information, or to receive a personalized demo of PageDo, please speak to a member of the PageDo team at the Digital Mission stand at this years South by Southwest (SXSW) in Austin, Texas. There will be a number of promotional codes also available from the stand.

About Page Do.

PageDo is an online service for building and testing highly effective landing pages for marketing, advertising and social media campaigns. PageDo provides you with all the tools to build simple landing pages that are optimized for gathering responses from your target audience. For more information, please visit http://pagedo.com or read the landing page optimization blog at http://pagedo.com/blog

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PageDo is proud to announce that we’ve been chosen to participate in this year’s Digital Mission to SXSW, organised by the lovely team at Chinwag.

In total, 39 of the UK’s leading digital SMEs have been selected for the second annual Digital Mission to South by South West interactive (SXSWi), one of the world’s leading conferences for interactive media. Established in 1994, the conference provides an opportunity for the Digital Mission companies to attend hundreds of conference sessions and networking events.

The successful companies were chosen from over 120 submissions by an advisory board of industry experts drawn from the UK community including: VC’s, export specialists, legal experts, journalist and industry pundits, to take part in the Digital Mission to SXSWi. The interactive conference takes place in Austin, Texas from 11-17th March 2010.

Here’s the full list of companies taking part in the Digital Mission – good luck to everyone on the list, we’ll see you out there!:

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What is a landing page?

by Matthew Ogston on January 18, 2010

A carefully optimized landing page can deliver a wealth of benefits to a business looking to seek a response from a new or existing customer. But there seems some confusion around the definition of what makes a landing page. So it seems appropriate that one of the first posts on PageDo’s Landing Page Optimization Blog outlines what exactly a landing page is.

Technically speaking, any page on a website can be a landing page providing you are driving targeted traffic there. But to generalize in this way loses focus on the potential benefits of a carefully designed and optimized page. Simply directing visitors to your home page can leave visitors confused and bewildered. For example, landing on a homepage with 30 links presents at least 30 opportunities for your visitor to get distracted and not do the thing that you want them to do.

The team here at PageDo, like to describe a landing page as:

A web page that is focused on achieving a single goal, normally containing a single call-to-action to encourage the person reading the page to respond in a very specific way.

Wikipedia describes a landing page as

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Seth Godin (arguably one of the web’s most influential marketers) describes landing pages as

Landing pages are not wandering generalities. They are specific, measurable offers. You can tell if they’re working or not. You can improve the metrics and make them work better. Landing pages are the new direct marketing, and everyone with a website is a direct marketer.

Optimized landing pages should provide a customized sales pitch for the visitor that’s in line with the reason why they clicked on the link to get there. Consider where the person came from, who they are and how you want them to respond. By providing a good match, your conversion rate is likely to be higher than a standard un-optimized page on your website.

Landing Pages are very useful when you want to drive people to a very simple and targeted message, normally as the result of an email marketing, Twitter or an advertising / banner campaign. If you’ve invested all of your time energy and money into a campaign to deliver recipients a specific message, then the last thing you should want to do is send your visitors to a page with distractions. It will lose you business.

Over the coming weeks we’ll be continuing to look at landing pages in more detail, and outlining techniques for optimizing your landing pages to achieve a higher conversion rate.

If you have any questions or comments, please leave a comment at the bottom of this post.

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Welcome to PageDo’s Landing Page Optimization Blog

by Matthew Ogston on January 7, 2010

Welcome to PageDo‘s Landing Page Optimization blog. Over the coming months we’ll be publishing a number of articles discussing landing pages, and how to optimize them for better conversion rates.

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