PageDo launches exciting new ‘landing page’ service at South by Southwest (SXSW)

by Matthew Ogston on March 14, 2010

(Press Release) PageDo have launched the beta of their exciting new landing page publishing platform at South by Southwest (SXSW), one of the world’s largest emerging technology events. PageDo is part of this year’s Digital Mission – the UK department for Trade and Industry (UKTi) showcase of innovative and emerging UK-based technology companies.

PageDo is a powerful new online service enabling businesses to launch highly optimized landing pages without any technical knowledge. PageDo is aimed at business owners, marketers and agencies to help them achieve higher returns on their existing marketing budget using post-click marketing techniques.  By focusing on the post click marketing space the product aims to improve conversions for businesses after a potential customer has clicked on a PPC ad (e.g. Google Adwords), banner ad, a link in a ‘tweet’ or email campaign.  PageDo aims to help businesses capture the vast majority of customers who click but do not convert into leads.

Founder Matthew Ogston explains “There are many reasons why customers click but don’t convert, most people link their ad campaigns directly to their existing website, but customers are often faced with many distractions on a page with not enough focus on the call to action.  The copy may not match the ad and may not be geared towards encouraging the potential customer complete the form or sign up to an offer”.

PageDo’s mantra is keep it simple.  “Why make something complex, when you can achieve more by keeping things simple, functional and easy to use” explains founder Matthew Ogston. This ethos runs through the backbone of everything that PageDo does. Anyone with little or no technical knowledge can set up a landing page within minutes and leverage the value found in post click marketing.  Larger companies can bypass their sluggish IT departments and launch pages to improve their conversion rates and get a better return on their investments.

The product also enables companies to launch multiple pages for the same or different campaigns to find out which converts the best.  Landing pages built using PageDo can be used for almost any marketing campaign such as generating leads, collecting expressions of interest, or creating a buzz around an event.

PageDo are actively looking for marketers and business partners to help develop the product further.  PageDo are also seeking technology and investment partners to rapidly expand the product. If you would like to have a chat about their future strategy or to arrange a demo, please get in touch with Matthew Ogston (press@pagedo.com), or visit the PageDo team at the Digital Mission Stand at South by Southwest 2010.

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